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Sales productivity can either make or break the success of any business.

By measuring sales productivity and conducting ongoing evaluations, you can enhance your sales process and equip your sales team with the necessary tools and resources for success.

Lead management is the process of tracking and managing potential customers throughout the buying journey up until the point a purchase is made. The process usually involves three stages:

Only 27% of leads get contacted. The average response time is 47 hours. 55% of businesses take 5+ days to respond. Waiting 5 minutes drops conversion rates by 8 times. A 30-minute response time is 21 times less effective. 90% of leads become inactive after 30 days.

Your company's response time doesn't merely result in greater conversion rates.

A conversion rate records the percentage of users who have completed a desired action.

Sales and marketing teams have long had a difficult relationship.

On the fence about the importance of speed to lead/lead response time? The 10 statistics below are sure to put a burr under your saddle to improve.

Speed to lead, or lead response time, has never been more important to your business.

In order to optimize your lead response time, you first must determine your current lead response time. Start with a reliable measurement process.